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Fashion Brands Are Swapping Photo Shoots for AI Models: What It Means for Your Headshots and Event Photos

Studio photo of a mannequin head with a lavender and blue color-melt bob haircut on a white background, photographed by Grey Bug Photography

A Reuters investigation this week reports that fashion brands are replacing studio photo shoots with AI-generated models. Zalando closed both of its Berlin photo studios, and About You now sells an AI imagery service that claims to cut production costs by more than 90 percent.

  • High-volume catalog shots on white are the work disappearing first.
  • Draft contracts from big brands asked for rights to AI face swaps, digital clones and AI training on models' images.
  • For headshots and events, real people and real moments still matter. Your photo should look like you, and your event gallery should show what actually happened.

Read the full post: https://greybugphotography.com/fashion-brands-ai-models-photo-studios-closing-headshots-event-photos.html

Would you ever use an AI-generated headshot, or do you want the real thing? Share your thoughts below.

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